Pretty Funny Business
Pretty Funny Business
2.17 B2B has been so freaking boring ft. Sara Detrik of Dimmo
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2.17 B2B has been so freaking boring ft. Sara Detrik of Dimmo

"If you can't make someone laugh, make them be upset."

Buckle up, PVs. We're joined by Sara Detrik, a content creator-slash-marketer with serious comedy chops. We chat how humor is sneaking its way into the B2B world (yes, that’s a thing now, THANK GOD), why cringe comedy sometimes misses the mark, and how self-editing is basically adulting for creatives.

But don’t worry, it’s not all business. There’s a whole tangent about mattress shopping (because, of course), plus some tea on our eating habits, fashion fails, and hot takes on brand loyalty. Oh, and Sara's got some spicy insights about chasing your childhood dreams, because apparently, we’re all just kids trying to vibe in a capitalist playground.

This convo is the perfect mix of LOLs and “huh, that’s deep,” so grab your snack of choice (Lauren’s probably drinking Orgain; Sydney’s not), and tune in.

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